Our creative team had the idea of incorporating Manchester's incredible musical heritage into a campaign to call people to the vocation of nursing. The challenge being, that you have to get permission to use the lyrics in a poem... from artists like Oasis. But this is where having a cohesive, engaged, can-do delivery function comes in handy. Everybody believed it was a good enough idea to go for it.
Our project managers asked the question. And just look who said yes.
