Everyone talks about 'living and breathing the values' so we thought we would put that to the test with some of the AA's colleagues. In the wilderness. With mud and cold. And a former SAS soldier barking orders.
(Don't worry, they signed up for it.)
Livestreamed on social, cheered by the wider employees of the organisation, our participants (and our team) really delivered on this challenge, which is a much awarded piece within the industry.
